Discover the New NX Identity

CI(Corporate Identity)

NX's CI consists of core design elements such as the logo, colors, and fonts, visually conveying the company's philosophy and values consistently and clearly.
Please use the CI according to official guidelines. Unauthorized modification or reproduction is prohibited.
The basic logo combines the symbol and logotype in a signature form, used exclusively in a circular shape for consistent brand communication.

New CI Inheriting Reverse Flash Heritage

Purpose Driven

NX has always been a company driven by philosophy, believing that purpose guides life.

In 2024, NX Technologies changed its name to NX.
This change was more than a name update; it honored the heritage of Reverse Flash and introduced a new CI.
By doing so, NX preserved past values while reinforcing a forward-looking identity.

Heritage Reverse Flash

  • The combination of “N” and “X” symbolizes the fusion of next-gen technology.
  • The logo’s diagonal and horizontal lines represent connections between sky and earth, people, and technology.
  • The angular design reflects the company’s agility and swift movement.
  • The reversed flash shape emphasizes innovation and breaking inertia.
  • The sky blue color signifies infinite progress.

New Reverse Flash

  • Adds the concept of a new energy experience to the existing identity.
  • Embodies energy experiences through connections between present and future, people and people, and technology and technology.
  • Inherits the meaning of the existing symbol while signifying advanced creativity and innovation.

Signature Logo

This is NX's signature logo, combining the symbol and logotype.

Signature Logo

Gradient Logo

Symbol Logo

The New Energy Experience Bridging the Present and the Future

This logo embodies the energy experience that connects the present and future, generations, and different strata. It preserves the meaning and form of NX's heritage symbol, the “Reverse Flash,” while evolving into an advanced design.

Original Symbol

Gradient Symbol

Fade-Out Symbol

Logo Variations

NX's logo variations allow for flexibility in expressing the corporate identity across different media through the harmony of the symbol, logotype, slogan, and the combination of English and Korean.

Mono Logo

Use the mono logo in cases where color usage is limited or contrast with the background color is needed to optimize visibility.

Color System

NX's color system is optimized for various media and platforms. Process colors ensure sharp, consistent print results for offset printing, while RGB colors provide perfect color representation for TV ads, websites, and digital broadcasts. NX Blue is our core brand color, designed to stand out on any background. As a representative of our corporate image, the brand color system remains unaltered in all circumstances.

PRIMARY COLOR

NX FUTURE BLUE

#0C45C2
PANTONE 293C

RGB
12 / 69 / 194
CMYK
92 / 74 / 0 / 0

SECONDARY COLOR

NX PERMANENT BLUE

#002182
PANTONE 294C

RGB
0 / 33 / 130
CMYK
100 / 96 / 40 / 0

SUB COLOR

BLANK WHITE

#F7F8F9

RGB
247 / 248 / 249
CMYK
4 / 2 / 2 / 0

SUB COLOR

BLACK

#000000

RGB
0 / 0 / 0
CMYK
60 / 40 / 40 / 100