NX's CI consists of core design elements such as the logo, colors, and fonts, visually conveying the company's philosophy and values consistently and clearly.
Please use the CI according to official guidelines. Unauthorized modification or reproduction is prohibited.
The basic logo combines the symbol and logotype in a signature form, used exclusively in a circular shape for consistent brand communication.
New CI Inheriting Reverse Flash Heritage
Purpose Driven
NX has always been a company driven by philosophy, believing that purpose guides life.
In 2024, NX Technologies changed its name to NX. This change was more than a name update; it honored the heritage of Reverse Flash and introduced a new CI. By doing so, NX preserved past values while reinforcing a forward-looking identity.
Heritage Reverse Flash
The combination of “N” and “X” symbolizes the fusion of next-gen technology.
The logo’s diagonal and horizontal lines represent connections between sky and earth, people, and technology.
The angular design reflects the company’s agility and swift movement.
The reversed flash shape emphasizes innovation and breaking inertia.
The sky blue color signifies infinite progress.
New Reverse Flash
Adds the concept of a new energy experience to the existing identity.
Embodies energy experiences through connections between present and future, people and people, and technology and technology.
Inherits the meaning of the existing symbol while signifying advanced creativity and innovation.
Signature Logo
This is NX's signature logo, combining the symbol and logotype.
The New Energy Experience Bridging the Present and the Future
This logo embodies the energy experience that connects the present and future, generations, and different strata. It preserves the meaning and form of NX's heritage symbol, the “Reverse Flash,” while evolving into an advanced design.
NX's logo variations allow for flexibility in expressing the corporate identity across different media through the harmony of the symbol, logotype, slogan, and the combination of English and Korean.
NX's color system is optimized for various media and platforms. Process colors ensure sharp, consistent print results for offset printing, while RGB colors provide perfect color representation for TV ads, websites, and digital broadcasts. NX Blue is our core brand color, designed to stand out on any background. As a representative of our corporate image, the brand color system remains unaltered in all circumstances.